Virtue Labs
63 results
Virtue Labs is a US-based hair care brand harnessing a transformative protein in all of its styling and treatment products. Alpha Keratin was discovered by Dr. Luke Burnett, a retired US Army Colonel who used keratin for tissue regrowth and wound healing. However, after conducting further research, his team discovered Alpha Keratin could repair hair, and so Virtue was born.
Keratin makes up 90% of your hair, nails, and skin, so your body will recognize Alpha Keratin 60ku® as your own, making it incredibly powerful. Helping to smooth, resurface, and fill in damage on every strand, it's also been found to reduce frizz by 67% and increase thickness by 22% in clinical trials.
While Virtue's products are renowned for their human keratin content, the brand's impressive attributes don't end there. As well as being free from sulfates, colors, parabens, and dyes, the scents used don't overwhelm the senses and they won't interfere with any other fragrances you're wearing. What's more, while hair repair products typically feel very heavy on fine hair, the formulas created by Virtue are lightweight, meaning you can touch your hair all day without feeling the product in your strands. Virtue's fragrances are also designed to lift and energize your mood, meaning they serve a purpose rather than simply smelling good. Each blend has been infused with fruit extracts and essential oils that moisturize and nourish your hair, including lavender, spearmint, and coconut. Lavender is popular for its soothing properties while spearmint has a stimulating effect and coconut helps to nurture hair.
You can browse the full range of Virtue products at SkinStore today. As well as shampoos and conditioners, we stock styling creams, moisturizing primers and much more.
Products
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VIRTUE Holiday Healthy Hair Revival Kit (Worth $130.00)
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$98.00 -
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VIRTUE Celebrate Hair Repair Recovery Pro Size Duo (Worth $168.00)
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$134.00 -
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VIRTUE Celebrate Hair Repair Full Pro Size Duo (Worth $168.00)
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$134.00 -
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VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$134.00 -
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VIRTUE Refresh Exfoliating Scalp Treatment 150ml
Up to 25% off with code: BEST
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$50.00 -
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VIRTUE Recovery Shampoo 240ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$42.00 -
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VIRTUE Flourish Density Booster 120ml
Up to 25% off with code: BEST
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$50.00 -
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VIRTUE Recovery Shampoo Travel Size 2 oz
Up to 25% off with code: BEST
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$17.00 -
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VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$126.00 -
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VIRTUE Recovery Conditioner Professional Size 500ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$90.00 -
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VIRTUE Curl Shampoo 240ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$42.00 -
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VIRTUE Split End Serum 50ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$42.00 -
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VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$20.00 -
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VIRTUE Flourish Brow Density Booster 0.14 fl. oz
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$80.00 -
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VIRTUE CORRECT Healing Oil 0.67 fl. oz
Up to 25% off with code: BEST
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$26.00 -
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VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$65.00 -
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VIRTUE Flourish Conditioner for Thinning Hair 200ml
Up to 25% off with code: BEST
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$46.00 -
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VIRTUE Flourish Density Booster 60ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$28.00 -
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VIRTUE Refresh Topical Scalp Supplement 60ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$58.00 -
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VIRTUE Volumizing Primer 150ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$40.00 -
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VIRTUE Curl Conditioner 200ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$44.00 -
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VIRTUE Smooth Shampoo Travel Size 2 oz
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$17.00 -
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VIRTUE Recovery Shampoo Professional Size 500ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$78.00 -
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VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$30.00 -
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VIRTUE Purifying Shampoo 120ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$32.00 -
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VIRTUE Smooth Conditioner - Professional Size
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$90.00 -
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VIRTUE Smooth Conditioner Travel Size 57ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$18.00 -
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VIRTUE Recovery Conditioner Travel Size 2 oz
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$18.00 -
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VIRTUE Recovery Conditioner 60ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$18.00 -
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VIRTUE 6-in-1 Styling Paste 50ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$40.00 -
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VIRTUE Curl-Defining Whip 156g
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$40.00 -
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VIRTUE Curl-Defining Gel 200ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$40.00 -
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VIRTUE ColorKick Illuminating Mask 150ml
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$70.00 -
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VIRTUE Recovery Shampoo 60ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$17.00 -
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VIRTUE SMOOTH Un-Frizz Cream 2 fl. oz
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$22.00 -
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VIRTUE Curl Conditioner 500ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$90.00 -
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VIRTUE Recovery Conditioner 200ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$44.00 -
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VIRTUE Recovery Shampoo 240ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$42.00 -
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VIRTUE Curl Shampoo 60ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$17.00 -
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VIRTUE Curl Conditioner 60ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$18.00 -
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VIRTUE Curl Shampoo 500ml
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$78.00 -
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VIRTUE 6-in-1 Hairspray 68g
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$20.00 -
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VIRTUE SMOOTH Un-Frizz Cream 4 fl. oz
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$44.00 -
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VIRTUE Healthy Scalp Trio
Up to 25% off with code: BEST
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Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$134.00 -
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VIRTUE Purifying and Exfoliating Scalp Duo
Up to 25% off with code: BEST
Save 15% when you spend $75 or more.SHOP NOWSave 20% when you spend $150 or more.
Save 25% when you spend $200 or more.
Offer ends 9/25 at 11:59 P.M. PST. *Discount will work only on products included in the offer and will be added to cart when you enter the code.
$78.00 -
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VIRTUE Minoxidil Foam 5 For Women 2 piece
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$58.00 -
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VIRTUE Dry Shampoo 128g
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$36.00 -
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VIRTUE Texturising Spray 140g
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$40.00