About the Brand

rahua, (pronounced “ra-wa”) is an Incan word rooted in the phrase “for volcanic fire;” a beautiful Incan princess. The word was adopted as the name of the ancient Indigenous ceremonial process of obtainingrahua oil in the Amazon. The brand was founded on the discovery of the wondrous benefits thatrahua oil provides to the hair. Our product portfolio was thoughtfully developed over time to showcase the power of plants. Atrahua we believe in a world made whole by embracing natural beauty practices, with a nature-conscious approach mindset and lifestyle.

Our mission is to empower the Indigenous people to create and sustain an economy based on preserving their traditions, while simultaneously remaining strong as the forest’s guardians and protectors living in balance and nurturing its abundance for generations

rahua helps re-root us in the beauty and wisdom from the natural world.